A few days ago CO posted a story about outdoor recreational equipment company The North Face’s disapproval of the oil and gas industry and very public and sanctimonious refusal to fulfill an order of several hundred logoed jackets for a petroleum firm—citing its product (fossil fuels) as “not up to our standards.”
The Cautious Optimism Correspondent for Economic Affairs and Other Egghead Stuff generally prefers not to post simple YouTube links, but Liberty Energy CEO Chris Wright’s three-and-a-half minute critique of North Face’s hypocritical virtue signaling is one of the best takedowns of left-wing corporate wokeness ever.
Not only does Wright remind North Face that the nylon, polyester, and polyurethane in nearly all their clothing products are petroleum-based, he goes further into a long list of other North Face products and the entire outdoor recreation industry’s inescapable reliance on fossil fuels.
For a product that isn’t up to North Face’s standards, they sure use a lot of it.
Watch to see the rest.
Comments are golden, but perhaps the most on-point is the very first listed: “Outstanding pragmatic response that shoves it right in the face of pompous, hypocritical virtue signalers. Love it.” Runner up goes to “And for you real climbing experts, try scaling North Face's hypocrisy.